In this book, Michael E. Gerber argues that there are 3 people inside each of us: the entrepreneur, the manager and the technician. They all have different aspirations. The entrepreneur is the free thinker, the one that comes up with ideas and solutions, while the manager is the one taking care of organising chaos. The technician meanwhile is concerned about how to do things and how to do it well. To be successful, it is important for all personalities to be in sync. The entr